WRITING FOR THE WEB AND SOCIAL MEDIA


COURSE CATEGORY:
Journalism and mass communication

COURSE OBJECTIVES

The course aims at equipping participants with knowledge on how the web and social media operate and the challenges that may emerge in the operation.

KEY TOPICS

  • Understanding web and social media audience;
  • Information foraging and informavores;
  • Writing skills for the web and social media;
  • Social media and brand content;
  • Coping with information speed; and
  • Fake news and verification.

LEARNING OUTCOMES

By the end of the course participants will be able to:

  • Prepare contents for the web or social media
  • Handle fake news and verify information that is circulated through the web or social media.
  • Identify and overcome web and social media challenges.
  • Manage huge volumes of information for quality assurance.

TARGET PARTICIPANTS

Communication managers and other practitioners

Offered By : Journalism - School of Journalism and Mass Communication

OTHER DETAILS


Cost: 400,000

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