COURSE OBJECTIVES

The course aims to equip participants with practical knowledge and skills to understand and apply Artificial Intelligence (AI) tools in business operations, marketing, finance, project management, human resource management and security systems, enhance organizational efficiency, improve decision-making, identify business opportunities, and promote innovation and competitiveness in the digital economy

KEY TOPICS

• Introduction to Artificial Intelligence (AI) in Business
• AI Applications in Marketing
• AI Applications in Finance
• AI Applications in Project Management
• AI Applications in Human Resource and People Management
• AI Applications in Security Systems
• Future of AI: Trends, Tools and Opportunities

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Explain the fundamental concepts of Artificial Intelligence (AI) and its applications in business.
• Identify and use appropriate AI tools to support business operations and improve productivity.
• Apply AI tools in marketing, finance, project management, human resource management and security systems.
• Use AI to support data analysis, problem-solving and informed decision-making.
• Identify opportunities for integrating AI into organizational processes to enhance efficiency and innovation.
• Assess emerging AI trends, opportunities and challenges relevant to business competitiveness.
• Develop practical strategies for adopting AI responsibly and effectively in their organizations.

TARGET PARTICIPANTS

The course targets business executives, managers, entrepreneurs, marketing, finance, HR and ICT professionals, government officials, project managers, consultants, researchers, academicians, and interested students and graduates. Physical sessions will be held at the CE Conference Room, UDBS, UDSM Mlimani Campus, from 26–30 October 2026, 9:00 AM–1:30 PM. Online sessions will run from 26 October–6 November 2026, 7:00 PM–8:40 PM. For more information, please call 0712293055.

Offered By : Directorate of Public Services - College of Information and Communications Technology

OTHER DETAILS

Course Timeline 5 days
Starting at: 26/10/2026 , ends at: 30/10/2026
Cost: 750,000

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