COURSE OBJECTIVES

Analyse international trade data and market trends to identify high-potential export products, markets, demand patterns and growth opportunities using Trade Map.
Evaluate and prioritise target export markets based on market size, demand, growth potential, competition and Tanzania’s competitive position.
Assess market access conditions by analysing tariffs, preferential trade arrangements and non-tariff measures affecting the competitiveness and market entry of Tanzanian products.
Monitor international trade regulatory requirements using e-Ping, with particular focus on SPS and TBT notifications and their implications for export market access.
Develop evidence-based export market strategies by integrating trade intelligence, market-access information and regulatory insights to support export promotion, market diversification and international market expansion.

KEY TOPICS

• Introduction to International Trade Intelligence and Export Market Research
• Trade Map: Trade Data Analysis, Market Demand and Export Opportunity Identification
• Market Access Map: Tariff Analysis, Trade Agreements and Market Access Conditions
• E-Ping: Trade Regulations, SPS & TBT Notifications and Export Market Requirements
• Integrating Trade Map, Market Access Map and e-Ping for Strategic Export Market Selection

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Analyse international trade data, market demand, trends and export opportunities using Trade Map.
• Assess tariffs, trade preferences and market-entry conditions using Market Access Map.
• Monitor SPS, TBT and other export regulations using e-Ping.
• Identify and prioritise high-potential export markets.
• Develop evidence-based export strategies using trade intelligence.

TARGET PARTICIPANTS

Target Participants: Exporters, importers and international traders; trade, investment and export promotion officers; business development and market research professionals; government officials involved in trade and market access; private-sector associations and chambers of commerce; manufacturers, producers and SMEs; trade consultants, analysts and researchers. For further details, contact: 0712 293 055

Offered By : Business - Directorate of Public Services

OTHER DETAILS

Course Timeline 3 days
Starting at: 11/11/2026 , ends at: 13/11/2026
Cost: 540,000

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