COURSE OBJECTIVES

To equip PR and communication professionals with practical skills to identify communication priorities, analyze communication needs, develop and implement strategic communication plans, and measure communication results.

KEY TOPICS

• Strategic Communication and Organisational Priorities
• Communication Needs and Intervention Areas
• Result-Oriented Situational Analysis
• Communication Strategy Development and Implementation
• Strategic Digital and AI Application in Communication

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Identify organisational communication priorities.
• Analyse communication needs, audiences and situations
• Develop strategic communication plans aligned with organisational goals.
• Implement targeted communication interventions using appropriate channels and messages.
• Evaluate communication results using relevant performance indicators.

TARGET PARTICIPANTS

Senior PROs, spokespersons, executives, institutional leaders and communication professionals.

Offered By : Journalism - School of Journalism and Mass Communication

OTHER DETAILS

Cost: 0

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