COURSE OBJECTIVES

To enable participants to use AI-powered workflows and agents to automate communication, social media monitoring, analysis, reporting and marketing tasks

KEY TOPICS

• Foundations of AI-Powered Social Media Monitoring
• Automated Data Collection and Social Listening
• AI-Based Sentiment, Trend and Issue Analysis
• Communication Analytics and Performance Measurement
• Automated Reporting, Dashboards and Strategic Response

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Automate social media monitoring and data collection using AI tools.
• Analyse audience sentiment, trends and emerging communication issues.
• Measure social media and communication performance using relevant indicators.
• Create automated reports and dashboards for management decision-making.
• Develop AI-powered communication workflows with appropriate human oversight.

TARGET PARTICIPANTS

Journalists, media practitioners, communication and public relations professionals, marketing officers, digital media practitioners, broadcasters, content creators, government and private-sector communication officers, institutional leaders, and other professionals seeking to strengthen their skills in strategic communication, digital media, data analytics, sports communication, and AI-assisted journalism.

Offered By : Journalism and Mass Communication - School of Journalism and Mass Communication

OTHER DETAILS

Cost: 0

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