COURSE OBJECTIVES

This course is designed for persons wishing to have a general understanding of Intellectual Property (IP) as well as to persons eager to enhance their professional knowledge of IP through a better understanding of the international IP landscape.

KEY TOPICS

• Venture capital - IP assets;
• Franchising;
• Valuable competitive intelligence;
• Product differentiation;
• Competitive markets
• New markets; and
• Commercial value.

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Prevent others from copying their products or using their innovations. This is particularly relevant in today’s competitive markets;
• Create a strong brand identity through product differentiation drawing on the strategic use of one or more types of IPRs;
• Obtain valuable competitive intelligence (analyzing commercial and technological information from patent, trademark and design databases can increase a company’s understanding of technological fields and trends, identify future research and growth areas, and analyze competitors, thereby saving research/development/marketing time and resources);
• Gain revenues through licensing, franchising or other IP transactions;
• Obtain financing or venture capital - IP assets that have legal protection and can be valued and leveraged to obtain capital; and
• Increase their commercial value and Access new markets.

TARGET PARTICIPANTS

The course is aimed at Chief Executive Officers (CEOs), Business Managers, Marketing Managers, Human Resource Managers, Research Managers and sole Businessmen, who need to learn how to protect, manage and enforce intellectual property rights.

Offered By : Public Law - School of Law

OTHER DETAILS

Cost: 400,000

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