COURSE OBJECTIVES

To equip participants with practical skills and knowledge to harness generative AI in crafting and implementing effective digital marketing strategies. Participants will learn to enhance online visibility, create AI-driven content, personalize customer experiences, and drive measurable results in the ever-evolving digital landscape.

KEY TOPICS

• Introduction to Digital Marketing and Generative AI
• Attracting and Engaging Customers in the Age of AI
• Crafting a Data-Driven Digital Marketing Strategy
• Search Engine Optimization (SEO) Enhanced by AI
• Google Ads: Maximizing ROI with AI
• AI-Powered Social Media Marketing
• Essential AI Tools for Digital Marketing Success

LEARNING OUTCOMES

By the end of the course participants will be able to:

• To equip participants with practical skills to leverage AI-driven tools in digital marketing.
• To enhance online visibility and strengthen brand presence across digital platforms.
• To enable participants to create impactful, personalized, and AI-generated content.
• To develop the ability to design data-driven marketing strategies that improve engagement and ROI.
• To build competence in analyzing digital marketing performance and making informed decisions for continuous improvement

TARGET PARTICIPANTS

The course is designed for Marketing Professionals, Public Relations (PR) Professionals, IT Professionals, Start-up Founders, Business Development Professionals, Entrepreneurs, Small Business Owners, Freelancers, Consultants, students in Marketing, Business, or related fields, and anyone interested in enhancing their digital marketing skills

Offered By : Computer Science and Engineering - College of Information and Communications Technology

OTHER DETAILS

Cost: 850,000

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