COURSE OBJECTIVES

To equip participants with practical skills and knowledge to harness generative AI in crafting and implementing effective digital marketing strategies. Participants will learn to enhance online visibility, create AI-driven content, personalize customer experiences, and drive measurable results in the ever-evolving digital landscape.

KEY TOPICS

• Introduction to Digital Marketing and Generative AI
• Attracting and Engaging Customers in the Age of AI
• Crafting a Data-Driven Digital Marketing Strategy
• Search Engine Optimization (SEO) Enhanced by AI
• Google Ads: Maximizing ROI with AI
• AI-Powered Social Media Marketing
• Essential AI Tools for Digital Marketing Success

LEARNING OUTCOMES

By the end of the course participants will be able to:

• To gain practical skills and knowledge to leverage AI-driven tools for developing and implementing effective digital marketing strategies.
• To enhance online visibility, create impactful content, and drive measurable results in the fast-evolving digital landscape.

TARGET PARTICIPANTS

 Marketing Professionals  Public Relations (PR) Professionals  IT Professionals  Start-up Founders and Business Development Professionals  Entrepreneurs and Small Business Owners  Freelancers and Consultants  Students from Marketing, Business and related fields  Anyone Interested in Digital Marketing. Cost 750,000 TZS

Offered By : Computer Science and Engineering - College of Information and Communications Technology

OTHER DETAILS

Cost: 0

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