COURSE OBJECTIVES

To equip participants with the skills to effectively anticipate, respond to, and recover from crises through strategic communication, stakeholder engagement, and resilience building, ensuring the protection and enhancement of organizational reputation and public trust.

KEY TOPICS

• Strategic Communication Planning and Execution.
• Stakeholder Engagement and Management.
• Digital and Social Media Crisis Management.
• Resilience, Recovery, and Post-Crisis Analysis.

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Develop and implement strategic communication plans that effectively address various crisis scenarios, ensuring clear and timely information dissemination to all stakeholders.
• Engage with and manage stakeholder relationships during crises, maintaining trust and credibility through transparent, empathetic, and responsive communication.
• Navigate digital and social media landscapes adeptly during crises, using these platforms to monitor public sentiment, counter misinformation, and reinforce authoritative messaging.
• Analyze and learn from crisis incidents to enhance organizational resilience and preparedness, improving future crisis response strategies and communication plans.

TARGET PARTICIPANTS

Corporates & Government Agencies and Non-Profit Organizations

Offered By : Centre for Communication Studies - College of Humanity

OTHER DETAILS

Cost: 600,000

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