COURSE OBJECTIVES

The training programme aims to equip participants with practical entrepreneurship and business management competencies to establish, manage, and sustain successful enterprises. It seeks to strengthen financial management, strategic leadership, and marketing capabilities to enhance business performance, competitiveness, and long-term growth. Furthermore, the programme promotes inclusive and gender-responsive practices that support equitable participation and empowerment for both women and men in economic activities

KEY TOPICS

• Financial Management and Business Sustainability
• Business Environment Analysis and Enterprise Development
• Leadership and Entrepreneurial Strategy
• Marketing and Value Chain Management
• Organizational and Human Resource Management

LEARNING OUTCOMES

By the end of the course participants will be able to:

• Apply strategic entrepreneurship concepts to identify, validate, and develop scalable and sustainable business opportunities.
• Integrate advanced financial management tools to enhance budgeting, cost control, and investment decision-making in business operations.
• Design and implement data-driven marketing strategies to improve market positioning, customer acquisition, and business growth.
• Apply modern operational and business management techniques to optimize efficiency, productivity, and service delivery in enterprises.
• Demonstrate high-level analytical and problem-solving competencies to support innovation, business resilience, and evidence-based decision-making in dynamic market environments

TARGET PARTICIPANTS

Aspiring entrepreneurs. SME owners and managers. Youth and women entrepreneurs. Public and private sector employees. Microfinance banks and other financial institutions staff (e.g., credit officers and related professionals)

Offered By : Directorate of Public Services - University of Dar es salaam Business School

OTHER DETAILS

Course Timeline 37 days
Starting at: 22/05/2026 , ends at: 27/06/2026
Cost: 500,000

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